Retail sales

Trader's Glossary · Macro

Retail sales

Definition. Monthly data on the value of US retail sales, published by the Census Bureau. An important measure of consumer strength.

How it works

Consumption is the largest part of US GDP, so retail sales are closely watched. The market also looks at the version excluding autos and gasoline.

Example

It's usually released in the middle of the month at 8:30 AM New York time (14:30 in Warsaw).

What to watch out for

The data is nominal, i.e. it includes the effect of inflation, and it's often revised significantly.

See also

GDP, CPI (consumer price index), Volatility.

More in Hetman Capital Club

You'll find the full explanation with graphics, examples and exercises in the 🖥️ Order flow atlas space, and its use in the live market in the 🔴 Live Room. Both are available to Club members (in Polish).

Educational content, not investment advice.