The halo effect

Atlas of Cognitive Biases #29 · Information and beliefs. One strength isn't all strengths

What it looks like in trading

An example from a session

An influencer shows a screenshot of a big profit. The viewer assumes their analysis, risk management and results are just as good. They know nothing about the other trades (survivorship bias).

What the research says

Edward Thorndike (1920) noticed that officers rating soldiers gave the same people high or low marks in all categories at once. Nisbett and Wilson (1977) showed that people aren't aware of this influence.

Related biases

Frequently asked questions

What is the halo effect?

One striking trait (positive or negative) colours our judgement of all the others.

How does the halo effect show up in trading?

Typical signs: a trader with an expensive car must have a good method; one spectacular trade makes the whole system look great; a nice chart and a professional look taken as proof of quality.

Educational content, not psychological advice or an investment recommendation.