The house money effect

Atlas of Cognitive Biases #37 · Gains, losses and risk. This morning's profit isn't “someone else's money”

What it looks like in trading

An example from a session

By late morning the trader is at +3R. In the afternoon they increase their size, because “it's today's profit anyway”. They finish the day at +0.5R and write “bad luck” in the journal.

What the research says

Thaler and Johnson (1990) showed that after a prior win, participants were more willing to accept risky bets. The winnings were treated as a separate account that's easier to lose (mental accounting).

Related biases

Frequently asked questions

What is the house money effect?

After a gain we take more risk, because we treat winnings as “not really ours” and easier to lose.

How does the house money effect show up in trading?

Typical signs: bigger risk after a profitable morning; “I'm playing with my profits”; giving back a good day in the last hour.

Educational content, not psychological advice or an investment recommendation.