The snake-bite effect

Atlas of Cognitive Biases #39 · Gains, losses and risk. After a loss you fear good opportunities

What it looks like in trading

An example from a session

After a day with a big loss, a trader takes none of their planned trades for a week, “because they're not sure”. Good opportunities pass and frustration grows. The exposure ladder: Mental workshop #12.

What the research says

Thaler and Johnson (1990) observed that after a loss, participants avoided risk if the bet offered no chance of winning the loss back. It's the other side of the break-even effect: the same loss can lead to recklessness or to paralysis.

Related biases

Frequently asked questions

What is the snake-bite effect?

After a painful loss we avoid risk, even justified risk. One experience paralyses the decisions that follow.

How does the snake-bite effect show up in trading?

Typical signs: skipping planned setups after a losing streak; exiting winners too early after a loss; “this time I'll wait for more confirmation”.

Educational content, not psychological advice or an investment recommendation.