The certainty effect

Atlas of Cognitive Biases #9 · Randomness and probability. A small sure profit instead of the plan

What it looks like in trading

An example from a session

The plan calls for an exit at yesterday's VAH. After 20 points of profit the trader closes the position, “because a profit is a profit”. Each such decision is a trifle on its own, but together they systematically shrink the wins while the losses stay full-size.

What the research says

Maurice Allais (1953) and Kahneman and Tversky (1979): most people prefer a certain 3,000 to an 80% chance of 4,000, even though the second option's expected value is higher (3,200). The difference between 99% and 100% feels much bigger than between 50% and 51%.

Related biases

Frequently asked questions

What is the certainty effect?

Overweighting certain outcomes compared with highly probable ones. Certainty is worth more to us than the maths says.

How does the certainty effect show up in trading?

Typical signs: closing at the first small profit because it's a “sure profit”; avoiding every risky situation, even with a good reward-to-risk ratio; looking for a method that “never loses”.

Educational content, not psychological advice or an investment recommendation.